Management

Dr. Kumar Mehta (Global CEO) has spent about two decades in the US primarily in the Market research industry, first as a supplier and then as a client. Prior to joining Cross-Tab Dr. Mehta had been working with Microsoft in a variety of senior positions between 1993 and 2007. Most recently he was the Director of Research at Microsoft leading the company’s offshoring initiatives.

Dr. Mehta gained his M.S at University in Baroda and his Ph.D at the University of Iowa. He brings with him in-depth knowledge of the global market research industry and heads Cross-Tab as the Global CEO from Seattle where he is based.

Ruchika Gupta (Director) has several years of work experience in advertising and marketing. She has worked with JWT, 3M and EuroRSCG. Ruchika has done her Masters in Management Science from BITS, Pilani.

Ruchika is one of the founders of Cross-Tab. She is responsible for Finance and HR functions and also manages all Panel initiatives for the company.

Kedar Sohoni (Director) has worked with Nestle India to lead their marketing exercise for 2 major brands. He also worked for Business Consulting Group (BCG) in the area of Industrial Market Research. Kedar is an IIT-Bombay and IIM-Lucknow alumnus.

Kedar is one of the founders of Cross-Tab. He heads the Mumbai Operations of Cross-Tab and is also responsible for client engagements and project delivery.

Praveen Gupta (Director) has had rich experience in marketing with Arvind Mills and later with DDB. Praveen is a Chemical Engineer from BITS, Pilani and PGDM from IIM, Lucknow.

Praveen is one of the founders of Cross-Tab. He heads the Bangalore Operations of Cross-Tab and is also responsible for client engagements and project delivery.

Ashwin Mittal (Director) has been a Strategy Consultant at Cap Gemini Ernst & Young in the US and has been the VP (International Business Development) of an India-based manufacturing company. He has an MBA from the Anderson School of Business at UCLA and also holds M. Com & CA degrees from top Indian institutions.

Ashwin heads the International Business Development & Marketing functions for the company.

Simon advises Cross-Tab in the areas of - corporate strategy, business development, specific client engagements and process improvement.

Russ guides Cross-Tab in developing its marketing sciences practice, including data analytics and consulting offerings.

Inditech is the IT arm of the Mittal Group of Companies. The Mittal Group has an operating history of over fifty years with a presence in four continents. The Mittal Group has interests in over ten industries. It's core activity is Real Estate Development and it also has interests in manufacturing, travel & tourism, merchant exports, securities, chemicals, and financial services.