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Secondary Research


Cross-Tab has an experienced staff of business analysts and library scientists trained in finding the most relevant information from the ever-increasing ocean of available public and private data (supplied by the client). Our team is adept at gaining value from secondary research sources and presenting it in a manner that is useful to our clients.

Some sample work includes:

Type Description
Market Landscape and Trends In-depth assessment of a market opportunity, covering market size, audience, competition, and trends
Strategic Summaries Short crisp presentations on market landscape or trends summarizing key happenings in the market
Competitive Profiles Deep-dive analysis or quick profiling of competitors, regular tracking of competitors
Existing Information Synthesis/Audits Audit and classification of existing research from analysis of multiple internal sources (existing research or data) or external sources (syndicated reports, media)
Factbooks/Research Resource Books Data books capturing statistics on markets, customers and competition from client accepted sources, presented in highly formatted MS Excel / PowerPoint documents
Blog-Mining Read reviews and analyze blogs on any topic; Cross-Tab staff read blogs on all topics, categorize them, and present coherent findings
Newsletters/Research Updates Monthly/bimonthly newsletters (in HTML) compiling the latest news in crisp summaries;  latest research/upcoming research with hyperlinks


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