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Cross-Tab's advanced analytics services focus on utilizing disparate data, including structured data (survey data, syndicated data, and transactional data) and unstructured data (free flowing text, voice recordings, email and chat, social media) for statistical analysis.

Applying a business context and using our knowledge of the client's business and functional knowledge of market research and marketing, our teams can derive key insights from diverse data sets and share impactful recommendations that improve business performance.

While we can execute against various analytic projects, our specialty is advanced (predictive) analytics and industry-specific business solutions. The pictorial below broadly lays out our analytics portfolio.