Cross-Tab is the leading provider of outsourcing solutions for market research data processing and tabulation services. Cross-Tab teams experienced in market research techniques handle data processing and tabulation for clients across the globe, completing thousands of data processing and tabulation projects every year. Our analysts have expertise across industry-standard packages and tools such as Quantum, SPSS, SPSS Dimensions, Wincross, and others.
Data Processing services include:
Data Preparation: Data cleaning, merging, and summarization
Coding: Coding teams work on brand coding and open-ended coding either on Ascribe or manually. Manual coding is carried out usually on “question” basis, whereby one coder will code one question in order to ensure consistency of interpretation.
Translation: We provide translation services for most Asian and European languages under the supervision of localization specialists.
Data Tabulation:Cross-Tab analysts have the experience and the capability of handling projects from simple to large-scale, multi-country, multi-wave data collected in different file formats. The team is skilled in handling hierarchical data and complex weighting schematics. Teams at Cross-Tab can inter-operate between SPSS, Quantum, Wincross, and Excel at the data and tab level.
