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Global Advisory Board

Simon Chadwick

SimonSimon is one of the principals of Cambiar LLC, a strategy consulting firm. Simon was Global CEO of NOP World, now a part of Gfk NOP. Simon is active in the leadership of the market research and marketing industries; he was the 2004 Chairman of CASRO, and continues to serve on their Board and Executive Committee. He is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics, and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Simon advises Cross-Tab in the areas of - corporate strategy, business development, specific client engagements, and process improvement.


Dr. Kumar Mehta (Chief Evangelist)

SimonKumar led the growth of Blueocean Market Intelligence and Cross-Tab Marketing Services as the Group CEO for over a decade, prior to taking up the advisory position of Chief Evangelist.

Prior to joining Blueocean Market Intelligence, Kumar worked with Microsoft for over 13 years in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence and analytics can play in shaping businesses and has spoken frequently about market research transformation at a number of events.

Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.