Cross-Tab offers multi-mode data collection support in India-both online and offline platforms. The company has experience in handling B2B and B2C studies in the domestic Indian market. Some of the projects we delivered in India included:
Street- and Mall-Intercepts
Door-to-Door Interviews
Central Location Tests (logo testing, concept use tests)
In-depth Interviews
Focus Group Discussions (recruitment and moderation)
Auto Clinics
Mystery Shopping
We have a dedicated Quality Control (QC) team that validates all data collection and field activities of the partner data collection team. We work closely with our select field partners and review every survey through multiple QC checkpoints before data is dispatched to the client.
We and our partners follow ESOMAR and MRS codes of conduct.
Study Type: FGD with around 30 software developers in a Central Location
Client:
One of the leading providers of qualitative research based in the US
50,000+ online interviews across 12 projects
Nature of the project:
2 FGDs with around 30 software developers each in central location
Technical set-up that included (2) 25” Televisions with carts and skirts, (1) All Region DVD player, (1) VCR, and (1) 15” Television
What we did:
Recruited respondents, managed project logistics and incentives
Helped the client in moderation of the 3 hour long discussion
Hired venue, organized the technical set-up and managed the overall project
How did it help the client:
The client got a ready set-up where they could moderate the FGDs for that complex study
The client was very satisfied with the results of the study
