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Market Research Outsourcing

Survey Scripting

At Cross-Tab our programming team is second to none. We are programming tool agnostic and have specialist programmers in all of the top programming languages. We leverage our experience to fit your unique programming needs, whether its a budget friendly or a specific language solution.

Our Cross-Tab programmers are certified by ConfirmIT, Dimensions (IBM-SPSS), Nebu as well as ASKIA. In addition, team has experience in Qualtrics, Sawtooth, Illume, QPro and more. They are qualified in using Java Script, ASP, and programming surveys in Flash or HTML5, and are adept at managing survey design to ensure the respondent is engaged.

We have the ability to program complex multi-lingual studies and questionnaires. Some of our scripting features include:
  • Save-and-return functionality
  • Data pre-population from SPSS or other databases
  • Table of Contents organization of multiple survey sections or parts
  • Highly customized error messaging
  • Versioning (easy reuse of survey questions across business units but customized formatting per business unit)
  • Rolling back of incomplete surveys
  • Scripting conjoint and discrete choice modeling researches, online advertising testing, and virtual shelf testing
  • Transfer of data into our Real Time Reporting Optimizer
  • Advanced quota settings
  • Ensuring specific data layouts at the back end data sets are utilized if appropriate