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Micro Multinationals

In the past you had to be large to gain global reach; today, this is no longer the case. Entrepreneurs, freelancers and the self-employed are in a position unlike ever before to become the engine of jobs, growth, innovation and future prosperity.
The Rise of the Micro-Multinational: How Freelancers and Technology-Savvy Start-Ups Are Driving Growth, Jobs and Innovation, The Lisbon Council, Ann Mettler and Anthony D. Williams, 2011
 

The numbers of companies that can be characterized as micro-multinationals – small and agile corporations that structure themselves and service markets internationally - is growing rapidly due to the emergence of new business platforms and increased openness of the global economy. Add to that their low institutional bureaucracy, overhead and inertia; uncanny ability to respond to changing market conditions; and a collaborative DNA from the start, these transformative companies are not only able to compete internationally, but also with the largest of the global players.

Cross-Tab is helping small and entrepreneurial companies make this shift and become micro-multinationals by providing the global scale they need to grow, including the right staffing, technology, access to the widest suite of tools, innovative thinking and other conditions for success. We do this by:

  • Increasing the ability to effectively pitch and win large global studies, including multi-year tracking programs
  • Delivering substantial costs savings from smart sourcing of talent across the globe
  • Cutting turnaround time by 40% or more, and becoming a nimble, agile and a better partner
  • Adding local knowledge by harnessing local resources
  • Reducing client investments in technology, yet ensuring they have access to the latest tools and techniques
  • Building up capability to experiment and innovate with a very low cost of failure