Avoiding the pitfalls of translations for a market research study is one of the critical pieces in the project life cycle. This phase or event is as sensitive as defining the target audience sampling criteria and while it needs to be given the same level of attention, it commonly does not. Defining sample definitions to achieve ones target audience is a science and it is easily recognized as a fundamental part of the projects success. Language Translations are also a science that throws in a little bit of art; we call it the Art of Translations. Given the nuance of language translations, this article illustrates a proven model for delivering accurate and "critical" error free translations. It covers the fundamental reasons for using a vendor for translations, talks a little about the Language Service Provider (LSP) industry, the criterion for choosing a LSP and the good internal rules to follow for translations.

Cross-Tab is proud to share the news of its listing on some of the world's most prestigious and accredited company rankings list for the year 2010.

Expressing his delight, Mr. Ashwin Mittal, President, Cross-Tab, said, "I attribute this success to 3 key factors - team's hard work, our commitment to getting it right the first time and company's continuous investment in technology to provide unmatched experience to our customers. I am also thrilled that we are among the select few companies in APAC region with the distinction of featuring in Deloitte Technology Fast 500 for the fourth year."

Cross-Tab Marketing Services inaugurated its second service delivery location, a swanky 200-seat office, in central suburbs of Mumbai. While most companies in this space have moved or are evaluating options in tier 2 Indian cities, Cross-Tab's decision to expand in Mumbai is being viewed with a lot of interest.

Commenting on his decision to build another centre in Mumbai,    Mr. Ashwin Mittal, President Cross-Tab said, "We conducted a very thorough evaluation of various options and felt that it is most appropriate for Cross-Tab and its global clientele to strengthen our operations base in India's largest city at this stage. Moving to central suburbs will greatly enhance our ability to source talent pool in both central and eastern parts of the metropolis.  Cross-Tab’s office is located in one of the prime special economic zones in Mumbai and will further strengthen the company's ability to offer unparalleled service value to its global customers."