Offshore outsourcing of market research operations has become an accepted way of doing business. Almost all large research companies and many mid-size to smaller market research firms are outsourcing an increasing proportion of their research operations. The people who understand this best and embrace this shift are most likely to succeed in our world where globalization and disaggregation of services is simply how business gets done.
Drawing from my experiences working as both a customer and a supplier of market research outsourcing, I am happy to share my thoughts on how to make outsourcing relationships work most effectively.
This whitepaper addresses two topics, (1) some trends within market research that influence outsourcing and (2) some basic tenets to building successful outsourcing relationships.
Current trends suggest that disaggregation of market research services is only going to increase, driven equally by resultant cost savings and an increase in the firm’s capacity and offerings. I have also shared some of our experience in developing playbooks and having early focus on COPS.
The Whitepaper, Outsourcing Best Practices, is available for
download.
