August 24, 2007
Cross-Tab appoints Dr. Russ Winer, a marketing thought leader, to its Board of Advisors
Cross-Tab Marketing Services, a leading offshore provider of market research and analytics services to the Global MR industry, announces today that it has appointed Dr. Russ Winer to its Global Advisory Board.
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Dr. Winer will be joining the board from the 1st of September 2007 and will be based in New York. Dr. Winer will guide Cross-Tab in developing its marketing sciences practice for its worldwide clientele. His engagement will strengthen Cross-Tab's efforts to build out its offerings in data analytics and consulting, as part of its strategy to move up the value chain to offer higher value added services to existing and new clients. His presence will complement Cross-Tab’s existing advisor, Simon Chadwick, who guides the company on business and corporate strategy.
Dr. Winer said,” I have been particularly impressed with the kind of work that Cross-Tab has been doing from their centers in India. Their work is opening up a completely new dimension of offshorable activities within the global market research industry. Clearly, this company has the kind of talent required to move beyond cost savings on operational processes to be a “thinking” and “value adding” partner to its clients. I look forward to helping Cross-Tab as it makes this transition.” he added.
Dr. Kumar Mehta, CEO of Cross-Tab commented on this appointment, “Russ brings with him an incredible wealth of marketing wisdom to Cross-Tab. He will help us hire and train the people who will lead our marketing sciences practice and will play a key role in specific client engagements. We are honored and excited to have him on the board.”
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Dr. Winer is a global marketing thought leader and has written several books including - Marketing Management, Analysis for Marketing Planning, Product Management, Pricing, The Marketing Experience: Principles of Marketing; and has authored more than 60 papers on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is an Associate Editor of the International Journal of Research in Marketing and co-editor of Review of Marketing Science. He is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, Journal of Interactive Marketing, and Journal of Consumer Research. He is serving a 2-year term as the Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.
Dr. Winer is the William H. Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and École Nationale des Ponts et Chausées. He has consulted to various business organizations including New York Telephone Company, American Airlines-Freight Marketing, National Particleboard Association, Long Island Lighting Company, Ogilvy and Mather, Dancer-Fitzgerald-Sample, Martin Marietta, Executive Programs-Columbia University, First American Bank, Kidder Peabody, Perkin-Elmer Applied Biosystems Division, and ATX Technologies. He is currently on the board of R.A.B. Food Group, The Fall Collection, and a number of startup companies.
About Cross-Tab Marketing Services
Cross-Tab provides outsourcing and paneling services in the market research & analytics domain to global clients in North America, Europe and Asia-Pacific, from its offshore service centers in India. The company has offices in Seattle and Chicago in the US and in Bangalore and Mumbai in India.
The company is also a full service market research agency in India, specializing in online research. Being a full service research agency, Cross-Tab has a strong understanding of the end-to-end research process, due to which the company is able to add substantial value to its outsourcing and panel engagements.
Cross-Tab is India's fastest-growing BPO/KPO firm (as per Deloitte 2006 rankings) and has been amongst the Top 100 Outsourcing companies in the world as per the Fortune Magazine and IAOP rankings. Cross-Tab has recently made it to the list of Red Herring’s Top 200 Asian Technology companies recognized for their contribution to the growth of the region through innovation and technology.
For further details contact: news@cross-tab.com
www.cross-tab.com
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