Information to help buyers design a framework, for taking decisions regarding offshoring of market research processes.

India and US-based agency Cross-Tab has retained former NOP Global CEO Simon Chadwick as a strategic advisor to help expand its MR efforts. Mr. Chadwick will guide the company’s strategy and business development, occasionally drawing on the expertise of associates at his consulting firm Cambiar LLC.

Findings from a research carried out by IOA along with Cross-Tab Marketing Services provide deep insights into the Internet Ticket Booking Market in India. According to the research, internet ticket booking is the fastest growing online transaction in the E-commerce segment (in India) with the purchases averaging to INR 400 million a month.

With the growing trend of Market Research Agencies outsourcing various parts of their back-office processes to offshore locations such as India, there are various strategic and operational "issues" that come up. To address these issues Cross-Tab Directors Mr. Ashwin Mittal and Mr. Kedar Sohoni have co-authored an article on "Offshore outsourcing of MR services".

The total size of the Indian market for MRO is believed to be around $2bn. Indian firms such as Ugam Solutions, Annik Technology and Cross-Tab, who are preparing for growth opportunities in the $2-bn market, have seen the size of the deals rising substantially.

The research was triggered by the huge amount of hype surrounding the ICC Cricket World Cup 2003. Our research was an attempt to provide inputs that can help marketers, advertisers and media planners better understand the dynamics of associating one's brand with the specific event.

Cross-Tab Director, Kedar Sohoni enlightens us on how a high profile mobile executive seemingly inaccessible in the conventional market research sense can be an excellent source of information if the right technology tools and methods are applied to reach him