Cross-Tab at: GMI's first Net-MR Certified Partner program training

Six members from Cross-Tab’s survey programming team attended 'Net-MR Certified Partner' program training held at Hotel Grand Hyatt in Mumbai, India. The six day training was conducted between Feb 28th & March 5th by Cindy Lemos and Amy Klehm. A special session on project management was addressed by Mr. Suresh Subbiah on the final day of training.

The training agenda included programming online surveys in HTML and JAVA interface; using Net-CATI & Net-CAPI; downloading data & generating online reports from the Net-MR portal itself; creating respondent/client portals; and project management.

Commenting on the value added by the training, one of the Cross-Tab team member said "I realized the actual efficiencies and power of Net-MR after attending this training". Other member added to it saying "I got rich inputs in the areas of setting up the quotas & samples, creating panels & polls and loads of other stuff I never came across".

GMI director Mr. Suresh Subbiah expressed his contentment with the performance of Cross-Tab team. He said "Cross-Tab team is very responsive and always available; Cross-Tab is an integral part of GMI's global expansion efforts".

Cross-Tab at ARF conference

Executives from Cross-Tab attended The 51st Annual ARF Convention and Boutique Expo held in New York between April 17th and 19th. Over 500 advertisers, advertising agencies, media companies and market research companies gathered in New York City for this mega event. Cross-Tab was the only Indian MR outsourcing company attending this event.

Cross-Tab executive commented “We are deeply committed to further enhance our position as the preferred Indian outsourcing vendor to our clients. Cross-Tab prides on the fact that it is the only MR outsourcing company with a strong full-service MR practice in India. Attending such events helps us to not only understand the latest thinking & concepts in the field of marketing & research but also provides us with a platform to interact with key people in the industry. This then goes a long way in adding greater value to our clients beyond the expectations of pure outsourcing projects.”

CASRO Offshore Outsourcing Think Tank

Cross-Tab’s Director Mr. Ashwin Mittal participated in CASRO Offshore Outsourcing Think Tank held in Washington DC in February this year.

A survey of CASRO members interested / involved in outsourcing was presented. Key highlights of this survey are given below.

McGraw Hill Buys J.D. Power

The acquisition of J. D. Power will enhance McGraw Hill’s growth prospects for business information platforms. J.D. Power will benefit from McGraw-Hill's broad global presence and financial strength. J. D. Power will also get a direct link to McGraw Hill’s consumers in financial services, construction, energy and aviation.

J.D. Power and Associates has a growing presence in several important industries, including finance and insurance, healthcare, home building, telecommunications and energy, in addition to their leadership in automotive industry.

Colmar Brunton New Zealand to merge with Millward Brown New Zealand

Post merger, the new company will operate as Colmar Brunton, under the Millward Brown group banner, with Colmar Brunton NZ retaining majority New Zealand ownership. Colmar Brunton NZ is currently the largest locally owned market research company in New Zealand.

Colmar Brunton NZ CEO James Armstrong says the move ‘reaffirms the potential and desirability of New Zealand as a field resource for Australia and other English speaking markets’