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Market Research Outsourcing

Cross-Tab offers support for online panel building and ongoing panel management. We leverage our experience with our sister company, Borderless Access, to provide you with the best possible online panel building and maintenance experience.

We help clients build highly populated representative online panels, from developing the portal for panel recruitment and sourcing databases for prospective panelists, to conducting multi-phase recruitment and verification of profiles. Using effective empanelment techniques, such as media promotion or designing referral programs and incentive structures, Cross-Tab are experts at building niche consumer and business panels across the globe.

We closely manage panelist information - updating personal profiles, capturing social media buzz to enhance panelist profile information and the details of the surveys, along with eligibility for incentives. Our services also include panel refreshment on a periodic basis by recruiting new panelists and retiring irrelevant ones.

As a complement to our service, we have dedicated teams supporting field management for the surveys conducted through online panels. A highly time sensitive process, we set up the sample, monitor and complete online surveys using client proprietary tools or standard software applications like Confirmit and NEBU. Our teams ensure that:

  • Projects are set up on the clients’ panel and their partner panels
  • Survey links are tested through a soft/full launch
  • Project progress is monitored to ensure completion per project requirements