Cross-Tab provides support for online panel building and ongoing panel and survey management.
Cross-Tab has helped clients build their online panel from developing the portal for panel recruitment and sourcing databases for prospective panelists, to conducting multi-phase recruitment and verification of profiles. Using effective empanelment techniques such as promotion on the right media and designing referral programs and incentive structures, Cross-Tab has experience of building consumer and business panels across the globe.
Cross-Tab teams manage panelist information, updating personal profiles and the details of the surveys undertaken along with eligibility for incentives. Services also include refreshing the panel on a periodic basis by recruiting new panelists and retiring irrelevant panelists.
Cross-Tab has dedicated teams supporting field management for the surveys conducted through online panels. This involves setting up sample for online surveys using client proprietary tools or standard software applications like Confirmit and NEBU. Cross-Tab teams then ensure:
