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Market Research Outsourcing

Cross-Tab is very proficient at converting market research data into highly effective and insightful reports and presentations. In addition to text, PDF, and PowerPoint, our Reports and Presentation team can provide a wide range of standard market research output formats.

Our team also works as an independent global Center of Excellence helping standardize work across the client organizations, disseminate knowledge among client teams, and act as a support group entrusted with introducing new trends and tools in survey reporting. We have developed custom reporting software for select clients that churn large volume of outputs using advanced Excel, PowerPoint, and Visual Basic skills.

A decade of experience in working with survey data means our team is able to cultivate knowledge and serve as a consultative partner to you. We help many clients create, or refine, their charting standards and libraries to improve quality and significantly reduce turnaround time. We not only make interesting and effective presentations, but can also assist you with writing slide commentary based on the research findings.

Data Visualization

Cross-Tab's Visualization Studio helps clients take the big leap from delivering reports to socialization of research output. The V-Studio brings together expertise of visual design, knowledge of market research and ability to understand business requirements of the users. V-Studio team's motto is "Audience First." This means while it is important to make sure that key insights from the data are being conveyed effectively in the visual design, it is also important to understand what a particular user seeks from the information being presented.

The team has a structured approach to understanding the creative requirements, documenting user requirements, ideate and developing the blueprint for new visual templates. They have access to multiple tools and technology infrastructure, so they can tell a powerful story through audio, video and visuals.