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Preparing Reports and Presentations


Cross-Tab is a full-service research agency with extensive experience converting market research data into highly effective and insightful reports and presentations. In addition to text, PDF, and PowerPoint outputs, Cross-Tab teams can provide all the standard market research outputs.

Cross-Tab's experienced Reports and Presentation unit also works as an independent Center of Excellence for some of our clients working on specific reporting software and churning out a very large volume of outputs using advanced Excel, PowerPoint, and Visual Basic skills. In other relationships, Cross-Tab teams create standards and libraries for our clients to reduce repetitive communication and to minimize the time spent in the understanding of specifications. Cross-Tab teams not only make interesting and effective presentations but also add comments based on the research findings, if required.

Project type: Continuous project with tracking studies as well as ad-hoc studies

Client: A US based Top 50 Research Agency

Nature of the study: The client needed support for preparing presentations, for tracking studies as well as for ad-hoc studies

What we did: The client team and the Cross-Tab team jointly laid down a standard document for the outsourcing of this activity as well as a comprehensive chart library. The Cross-Tab research and presentation team was briefed on the projects, and received all the required inputs from the client. The team prepared the presentations as per client specifications and added basic inferences from the data on the slides.

How did this help the client: The client received ready-to-use presentations. They just had to add their recommendations and they were ready to present it to their end clients. The researchers were highly satisfied as they were able to focus more on consultative and analytical activities. Cost and overheads were substantially reduced.

The overall turnaround time was reduced as the Cross-Tab team works during Indian Standard time, while it is night time in the US.


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