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How did this help the client: This
information assists the client in understanding
the current market scenario, as well as in formulating
long-term strategy towards higher brand loyalty.
The client realized cost savings of 50% as compared
to US costs as the project was managed from India.
Study Type: Understanding barriers to Internet Banking
Client: Large Global Bank
Nature of the project: Objective
of the study was to survey infrequent/ inactive
users of the Internet Banking services of the
bank and understand their barriers to transacting
online
What we did: Cross-Tab sent out targeted email invites to the banks customer base. Customers responded via a unique hyperlink embedded in the email.
How did this help the
client: This study clearly threw up
the key action points to eliminate barriers
for online banking
Study Type: Media Effectiveness Study
Client: A leading provider of services to the NRI* community, based out of India
Nature of the project: Objective of the study was to obtain feedback from hard-to-reach NRIs
What we did: The
study was done using a Pop-Up survey
methodology on a network of sites.
Cross-Tab completed the study within a 4-day
period.
How did this help the client: The study provided the client with inputs on the efficacy of their media planning
*NRI: Non-Resident Indians.
Study Type: Advertising
research study in the Indian market
Client: One of the largest global automotive lubricant brands
Nature of the project: Objective of the study was to gauge feedback of car owners regarding the proposed brand advertising film before launching it in the market
What we did: This study was done online. We selected car owners from our B2C panel for this survey. We did the end to end research for the client.
How did this help the client: The 400 sample study was completed in just 3 days time. Based on the feedback from the study, our client was able to make the changes in the advertisement before launching it. |
