“Using sophisticated, web-based techniques to capture insights from all your stakeholders”
market research solutions
Internal Database Research
We can research members of your database, or other lists to which you may have access. Our clients have used this
service
very effectively for conducting research amongst existing and target customer databases.
The confidentiality of the databases is guaranteed by Cross-Tab.
The process works in the following manner:
Cross-Tab creates the survey instrument using its online survey engine
Client's database is uploaded onto the Cross-Tab website
Personalized invites with unique survey links are e-mailed to members of this database
Database members participate in the survey using the unique link
Survey results are seen by client, using Cross-Tab’s real-time reporting module
Case Study
Study type: Understanding barriers to Internet Banking
Client: Large Global Bank
Nature of the project: Objective of the study was to survey infrequent/ inactive users of the Internet Banking services of the bank and understand their barriers to transacting online
What we did: Cross-Tab sent out targeted email invites to the banks customer base. Customers responded via a unique hyperlink embedded in the email.
How did this help the client: This study clearly threw up the key action points to eliminate barriers for online banking
