Overview

Cross-Tab is a full service market research firm providing customized research solutions to global organizations. At Cross-Tab, we have experience across all areas of research: from web surveys to CATI, PAPI, and focus groups, and from business to consumer marketing research.

We provide online research solutions to our global clients across more than thirty countries where we syndicate the panel data collection through partners and manage the entire market research process from India.

We have undertaken work in the areas of brand tracking research, ad diagnostics, awareness & attitude studies, concept testing, pricing, segment analysis, conjoint-based studies, continuous studies, etc. We are also doing customer satisfaction surveys for major clients. Customer satisfaction surveys are conducted mostly on client databases - as an ad hoc or tracking study as well as for continuous feedback.

Cross-Tab aims to provide these solutions by developing an integrated path from understanding the need of the client, instrument design, data collection, data processing, analysis and reporting to the final client delivery. We have built and deployed centralized reporting solutions that provide real time feed of results and analysis of studies such as brand tracking research and customer satisfaction studies, on a centralized portal.

Cross-Tab’s market research services use sophisticated, web-based techniques to capture insights from all your stakeholders – customers, employees and target consumers. Our customers, both national and global, are from a range of industries and disciplines like FMCG/CPG, financial services, technology, hospitality, consumer electronics, durables, automobiles, websites and portals and others - who have needed actionable feedback from their target customers across the globe.

We are able to deal with small ad-hoc projects as well as large multi-country tracking studies, where we manage the entire process and produce results quickly and efficiently, with maximum accuracy and security.