“Harness the power of internet to deliver faster results at an optimum cost”
market research solutions
Online MR Suite
Cross-Tab’s Online MR suite is at the forefront of bringing end-to-end integration to market research. It uniquely addresses the full range of requirements for managing the market research work process from project initiation through the final analysis.
Cross-Tab Online MR suite can build the most complex customized surveys
Cross-Tab has successfully used this survey engine for conducting numerous surveys for Indian as well as International clients.
Unlike other Survey Engines that require expensive programming support, Cross-Tab’s research solutions offer access to the MR Suite, respondent panel, online report and overall project management.
Once logged into your account, using a secure ID and password, you have access to all stages of the work process:
Project administration
Panel management
Data collection
Analysis
Summary of Question Types Supported
The following question types are currently supported by the Cross-Tab Online MR suite:
Single/multiple response with text field for other
Ranking
Constant Sum Scale
All questions can contain images and/or objects
Questionnaire Features
Dynamic questionnaire generation
Survey can incorporate client logo and other graphical “look and feel”
Sophisticated skip patterns – branching and conditional display
Piping of variables – into question text or answer options
Randomised responses within questions
Forced response
Error checking
Display summary of results during the survey
Inability to go back into the survey
Mouse ‘right-click’ disabled
Security for stimulus material
Single use encrypted URLs
Real-time Analysis Tools
All results are tabulated in real-time and are presented online in the client’s password-protected area. User-defined bi-variate analysis is possible online through the web interface.
