Market Research Solutions: Online Panels - Consumer Panel Research & Business Panel Research

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“India’s largest proprietary Consumer & Business Panels

Access to global net-users through alliance partners”

market research solutions

Panel Research

India Panels

Cross-Tab has its own proprietary B2C (consumer) and B2B (business) online panels in India.

Our consumer panel of 75,000 is India's largest opt-in panel of online respondents. The number of panel members is expected to grow to 100,000 over the next year. In addition to our own consumer panel, we have access to over 5 million internet users in India through our local network partners. Global market research agencies and corporates are using our online panel to conduct consumer panel research in India, quickly and economically.

Our business panel is in the Information Technology domain with 90,000 panelists. The panelists are primarily Software Developers, Systems Managers, IT Managers, CTOs and CIOs.

Cross-Tab is aiming to be the premier provider of online panels for market research in Asia. We are presently developing online panels in other Asia-Pacific countries. Our panels will provide access to online population in these regions and will enable high quality online market research in China, Korea, Taiwan and other Asian countries.

Global Online Panel Network

We have ongoing relationships with panel partners in around 30 countries worldwide. We have deep insights into paneling services within all major countries where online research is done to a significant extent. In addition to this we continuously evaluate the services of Global panel providers for our clients.

Countries where we are presently syndicating online research are: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, Norway, Singapore, Spain, Sweden, Taiwan, Thailand , Turkey, UK and USA.

For detailed information on Cross-Tab Online Panels please review the white paper

Case Studies
Study type: Advertising research study in the Indian market

Client: One of the largest global automotive lubricant brands

Nature of the project: Objective of the study was to gauge feedback of car owners regarding the proposed brand advertising film before launching it in the market

What we did: This study was done online. We selected car owners from our B2C online panel for this survey. We did the end to end research for the client.

How did this help the client: The 400 sample study was completed in just 3 days time. Based on the feedback from the study, our client was able to make the changes in the advertisement before launching it.

Study type: Full service research on a global basis, across 29 countries

Nature of the project: Global Brand Tracker Study

What we did: This study was done online. Cross-Tab used its global panel network to access the online respondents in 29 countries. Cross-Tab's responsibility included:

	Evaluating the status of all services vis-à-vis competition on key brand health indicators such as salience, usage, image, and preference between brands
	Segmenting consumers across usage, loyalty, churn, etc. using multivariate techniques

How did this help the client: This information assists the client in understanding the current market scenario, as well as in formulating long-term strategy towards higher brand loyalty. The client realized cost savings of 50% as compared to US costs as the project was managed from India.

Services


Market Research Solutions
		Panel Research
		CATI
		Internal Database Research
		RAWI
		Online MR Suite
		Face-to-Face
		Focus Groups
	Case Studies
	Cross–Tab Edge


Outsourcing Solutions

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