“Using sophisticated, web-based techniques to capture insights from visitors to websites”
market research solutions
RAWI(Random Web Interviewing)
This solution from Cross-tab is used regularly by clients for website visitor profiling, usability testing and obtaining feedback from visitors to their website.
Survey pops-up when respondent reaches a specific web page
Respondent clicks on the pop-up and gets connected to the survey
Case Study
Study type: Media Effectiveness Study
Client: A leading provider of services to the NRI* community, based out of India
Nature of the project: Objective of the study was to obtain feedback from hard-to-reach NRIs
What we did: The study was done using a Pop-Up survey methodology on a network of sites. Cross-Tab completed the study within a 4-day period.
How did this help the client: The study provided the client with inputs on the efficacy of their media planning
