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“Being a full service market research agency, we are
able to draw inferences from research findings”
outsourcing solutions
Reports & Presentations

Cross-Tab is a full service research agency that has extensive experience of converting market research data into highly effective and insightful reports and presentations. We also provide the service of preparing charts, reports and presentations to global clients on a stand alone basis.

We prepare charts, reports and presentations for global marketing organizations & market research agencies.

Besides text, PDF or PowerPoint outputs, including graph generation, we can provide all the standard MR outputs such as Triple-S files. We can also provide outputs in client specified formats.

Being a full service market research agency, we are able to draw inferences from research findings. Therefore we not only make neat and effective presentations but also add inferences to the research findings so that the key issues in each slide are easily brought forth.

We provide reports to our clients with the level of detail as desired by them. Broad categories of reports are:

Topline Report: Presents overview of research studies with the graphical representation of the findings
Preliminary Report: Contains more detail including key findings, text statements and additional analysis, validated with significance testing
Final Report: A thorough report with executive summary, advanced analysis, conclusions and recommendations

Case Study
Project type: Continuous project with tracking studies as well as ad-hoc studies
Client: A US based Top 50 Research Agency
Nature of the project: The client needed support for preparing presentations for tracking studies as well as for ad-hoc studies

What we did: The Client Team and the Cross-Tab team jointly laid down a standards document for the outsourcing of this activity as well as a comprehensive chart library. The Cross-Tab research and presentation team is briefed on the projects, and receives all the required inputs from the client. The team prepares the presentations as per client specifications and adds basic inferences from the data on the slides.

How did this help the client: The client receives ready-to-use presentations. They just have to add their recommendations and they are ready to present to their end clients. The researchers are highly satisfied as they are able to focus more on consultative and analysis activities. Cost and overheads are substantially reduced. The overall turnaround time is optimized as the Cross-Tab team works during Indian Standard time, while it is night time in the US.


Services
Outsourcing Solutions
  Survey Programming  
Global Data Collection
CATI
  Data Processing & Analysis  
Advanced Data Analytics
  Reports & Presentations  
  Case Studies  
  Cross–Tab Edge  
Why Outsource
 
Market Research Solutions
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