Survey Programming

Cross-Tab's survey programming team has extensive experience in multiple programming packages which are leveraged to support specific client requirements. Cross-Tab staff is proficient in use of tools such as ConfirmIT, SPSS-Dimensions, mrInterview (mrStudio Interview Module), Net-MR, Illume, Perseus and QuestionPro to deliver moderate to complex project requirements.

Cross-Tab programmers are certified by ConfirmIT, SPSS and GMI. They are experienced in using Java script, ASP, programming surveys in flash, and are adept at managing survey look and feel to ensure a good level of interest amongst the respondents. Our team can also add images, audio and audio visual stimuli to the survey and can program questionnaires with complex logic and multi-lingual studies. Some of the features include:

	Save and return functionality
	Data pre-population from SPSS or other databases
	Table of contents organization of multiple survey sections or parts
	Highly customized error messaging
	Versioning - easy reuse of survey questions across business units but customized formatting per business unit
	Rolling back of incomplete surveys
	Translation of survey into various different languages - we have managed scripting in 25 languages
	Scripting conjoint and discrete choice modeling researches, online advertising testing, and virtual shelf testing
	Online reporting of results and setting of reportals for real time tabulations
	Advanced quota settings
	Pass back linkage to allow clients to match respondents to their panel
	Ensuring proper data layouts at the back-end to generate data files as required by the analysis team

If desired, we can also provide survey fielding, monitoring and data handling services along with the survey scripting service.

Cross-Tab provides products/services on Confirmit,
the world's leading software for Market Research (MR)
and Enterprise Feedback Management (EFM).

Case Study

Study type: Conjoint Study

Client: A US based marketing consultancy provider

Nature of the project:
	Multilingual survey programming
	Three sets of questionnaire for three different profiles
	CATI interviewing was done in such a way that the respondents were viewing the questionnaire online – two sets of the questionnaire were programmed and interlinked such that the same questions were seen by the interviewer and the respondent

What we did:
	We programmed this complex survey where a profile was generated for each respondent depending on his responses in the screener section
	One of the three questionnaire sets was emailed to the respondent based on his profile
	Each set had twelve conjoint screens
	We also managed translations

How did it help the client:
	The client was able to achieve the desired functionality from this complex survey
	The client was able to complete the project successfully within timeline
	The client was able to get substantial cost savings

Research Operations Management

Data Collection

Market Research Process Outsourcing

	Survey Programming

	Data Processing and Tabulation

	Preparing Reports and Presentations

	Panel and Field Management

Extension Teams

Site Map | Privacy Policy | Related Links