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Analytics

Cross-Tab has a team of statisticians available to review your data to detect trends or patterns and generate insights to help you shape your business strategy. Our services involve  sophisticated analytics procedures and a wide variety of statistical methods and models that are applied regularly to scrub survey data and extract deeper insights. The team has a highly collaborative and consultative approach to analytics and often works very closely with client side researchers. Some of the more commonly used multivariate analysis techniques include: 

  • Multiple and Logistic Regression
  • Factor Analysis
  • Cluster Analysis and Market Segmentation
  • Conjoint Analysis
  • Discriminant Function Analysis
  • Multidimensional Scaling

Our project experience ranges from segmentation studies, concept testing, advertising-related studies, pricing studies, continuous tracks to customer satisfaction studies.