Market Research Orientation: Cross-Tab came into existence as a full service market research agency and the team at Cross-Tab has deep knowledge of market research data and its implications. The team utilizes this knowledge to add substantial value to its outsourcing engagements.
Industry Leaders: Cross-Tab is the leader in providing offshore market research and analytical solutions. Its leadership position has been acknowledged by several independent evaluators. Cross-Tab ranks in:
Fortune Magazine's Global Outsourcing 100 list compiled by IAOP for three consecutive years, from 2006 to 2008
Deloitte's Fast 50 list (50 fastest growing companies in India)
Red Herring Asia's list of Top 100 Finalists for Innovation and Technology
Commitment to Quality: Cross-Tab is an active member of key global industry bodies such as ESOMAR, CASRO, MRSI and AMA and adheres to their respective codes. The company follows these codes in full service research as well as global data collection and outsourcing. Every service delivery has a strong quality system supported by quality manuals and documented processes.
Strong Leadership: Cross-Tab is led by Dr. Kumar Mehta and supported by a strong top management of four promoter directors. Dr. Mehta was Director of Research at Microsoft Corporation and has led several global initiatives over his career. The four directors at Cross-Tab have extensive experience of managing multinational outsourcing relationships. The company's global advisory board comprises of Simon Chadwick, Dr. Russ Winer, Jay Wilson and Lock Collins.
People: People are the most important asset at Cross-Tab and substantial efforts are made to preserve and develop this human capital. The company recruits best of breed talent and provides them regular training to keep them updated on the best practices in their functional area.
Systems and Processes: Cross-Tab has well defined systems for managing people and operations. There are separate planning teams for major service areas that manage resource allocation and schedule projects. Documented processes and quality management manuals are maintained for every important activity in the market research value chain.
Infrastructure: Cross-Tab has existing set-ups in India and the US to serve its global clientele. The operations centers in Bangalore and Mumbai can accommodate over 400 people in one shift and are operating 24/7. The centers are equipped with high bandwidth connectivity & state-of-the-art hardware and software. Cross-Tab is committed to maintaining high standards of data security.
