Cross-Tab is a full service Market Research agency that also provides outsourcing services for market research and data analytics processes to global marketing and market research organizations. The team has deep knowledge of Market Research data and its implications. We are able to utilize this knowledge to add substantial value to our outsourcing engagements. We continuously keep ourselves updated and abreast on global research trends and best practices. We are active members of key global industry bodies such as ESOMAR, CASRO, MRSI & AMA and adhere to their respective codes.

We have experience across all areas of research, including:
Online surveys, CATI and PAPI; Small ad-hoc projects as well as large multi-country projects; qualitative & quantitative studies; business & consumer research.

Working with national and global clients, we have experience in managing, large-volume data projects. We can integrate & harness data from a variety of sources and platforms:

We have developed expertise in key statistical & scripting tools like SAS, SPSS, Wincross, Quantum, Confirmit, MRInterview, NetMR and many more.

Our team is equipped with the knowledge, resources and domain expertise to effectively execute each client’s business mandates. Every member of the working team has relevant expertise and experience in research, analysis, advertising and marketing industry, having worked with companies such as 3M, Cap Gemini, DDB, EuroRSCG, Gallup, GE Analytics, IDC, IMRB, JWT, NFO, Nestle and TNS.

Every team member goes through training programs to remain updated on market research best practices. Our outsourcing services team has an excellent understanding of the role and contribution of each outsourced activity within the entire market research process.

Cross-Tab aims to provide solutions by developing an integrated path from understanding the need of the client, instrument design, multi-mode data collection, data processing, analysis and reporting to the final client delivery. Cross-Tab maintains documented processes and quality management manuals for every important activity in the market research value chain.

Cross-Tab has existing set-ups in India and US to serve its global clientele. Our operations centers in Bangalore and Mumbai can accommodate over 200 people. Our centers are equipped with high band width connectivity & state of the art hardware and software.

Cross-Tab is committed to maintain high standards for data security. Our live survey data is stored in an encrypted format on US-based servers. We maintain efficient backup systems with high end servers. Our disaster recovery systems mirror data between Mumbai and Bangalore.

The entire team at Cross-Tab is 100% committed to make the relationship with the key clients grow. We understand the international work culture and expectations of International clients. We are meeting these expectations and striving to do even better all the time. E.g. quick turn around, 24x7 support on occasions.

The Quality of Service promised, and delivered, is without parallel.